Hustle Butter — Compare Prices, Read Specs, Find Lowest Price
Hustle Butter Deluxe was launched in 2012 by Brooklyn artist Rick Bush and is manufactured in Brooklyn, New York. The product defined the vegan tattoo healing balm category and stayed at the top of it: a blend of shea butter, mango butter, coconut oil, papaya, rosemary, and sunflower oil. InkLink tracks Hustle Butter prices across 11 tattoo supply stores so you can stock bulk 5 oz tubs for your shop and client 1 oz tubs at honest markup.
About Hustle Butter
Hustle Butter is applied two ways: during the tattoo (as a lubricant to reduce friction and keep skin supple) and after, as a healing balm for the first 2 to 14 days of recovery. Vegan, no petroleum, no lanolin, no mineral oil. Most artists prefer it over Aquaphor because it absorbs cleaner, leaves no greasy film, and doesn't clog pores on sensitive skin. The only real knocks: clients with nut or cocoa allergies should avoid it (shea and mango butters are tree-nut adjacent), and the 1 oz retail tubs run expensive compared to Aquaphor if you're cost-conscious. Hustle Butter also makes Hustle Bubbles foam soap and Hustle Glow aftercare, but Hustle Butter Deluxe is the core product.
Most popular Hustle Butter products
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Where to buy Hustle Butter
Every major tattoo supplier carries Hustle Butter. Amazon, drugstores, and direct-from-Hustle-Butter also stock. Price spread on a 5 oz artist tub runs $10 to $25 across retailers.
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Shops typically buy 5 oz tubs and resell 1 oz tubs at checkout. Margin is healthy. Compare live on InkLink before restocking.
Is Hustle Butter worth it?
- Yes for in-session lubricant. Stays workable through long sessions, doesn't break down ink cap consistency, and clients love the feel.
- Yes for client recommendation. Easier to apply than Aquaphor, absorbs cleaner, looks nicer at the shop checkout counter. Clients post about it, which is free marketing for you.
- Maybe for nut-sensitive clients. Shea and mango butter make Hustle Butter a no-go for clients with severe tree-nut allergies. Keep Aquaphor or After Inked on hand as an alternative recommendation.
Hustle Butter alternatives
- Saniderm. Different product category (second-skin bandage) but often replaces the first 3 to 5 days of balm aftercare entirely. Many artists recommend both: Saniderm for days 1 to 5, Hustle Butter for days 5 to 14.
- Aquaphor. Drugstore petroleum-based alternative. Half the price, works fine, greasier feel. Best backup for nut-allergic clients.
- After Inked. Lotion-consistency vegan alternative. Lighter application, lower margin at retail, similar healing performance.
Related: Tattoo aftercare buying guide, How to apply Saniderm, Full tattoo aftercare timeline.
Browse all Hustle Butter products → /supplies?brand=hustle-butter
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